Advertising in the digital world
The overwhelming presence that internet has on us these days cannot
be undermined. In fact there will are no two opinions on the fact that the
changing times demand changing the outlook in all spheres of life. Whether it
is discarding the letter in favour or an email or a bulky land line telephone
in favour of a suave looking mobile, the changes point at the changing times
and Internet is also dictating the way business is being conducted these days.
A website has replaced the store down the road and digital marketing has
taken the place of traditional marketers.
Effectiveness of online marketing
If you wish to reach out to a larger number people in a limited time
from the comforts of your homes or offices, the answer is to go digital. Digital
marketing has changed the way businesses used advertising to communicate
with the audience. One it has been able to shrink the world and bring everyone
within reach. Two, after the initial efforts of setting up a website and
compiling a data base, the effort, the time and the money involved to stay
connected with the target group has reduced manifolds. Whatever is more, now it
is possible for businesses to look for specific target audience who can have a
role in boosting their sales instead of wasting time and effort on a general
audience? The concept of marketing the businesses online can be used easily by
established companies as well as new start ups and individual owners with equal
ease.
A word of caution
For all the advantages that advertising online has, there are some
disadvantages as well. In the traditional form of marketing, there was human
interaction in the form of a sales representative who met the potential client.
This is absent in digital marketing. As a result the potential client
gets a mail or a proposal which however warmly worded can never replace the
sensitive human touch. Also the clients have the option of blocking mails and
other online marketing material but a visit by the sales person cannot be
blocked off and will eventually take place.
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