Usually
the Meta description tag in HTML is the 160 character extract used to abridge a
web page’s content. Search engines occasionally use them in search results to
let the visitors recognize what a page is about before they click on it. It is
important to look at how the Meta descriptions SEO work, what the top search says about it and whether they are useful or
not.
Most
of the SEO’s may find themselves asking that if the Meta descriptions don’t
count into the positions algorithm, then what the need is. The answer a bit is
simple. Do not think them as a ranking factor, and start considering them
as a conversion factor. Here are some pronounced reasons to make use of Meta descriptions SEO for your website
comprising your internal pages, blog posts along with home pages and so on.
Bolded
Keywords in Search Results
The
Meta description SEO if do not help in search rankings, it still help in
getting a searchers attention with the keywords used. When someone looks for a
particular keyword or phrase, it needs to be bolded in search results where
ever it looks. So you will want it to stand out if you are directing that
keyword.
Top
Social Networks Use It
Every
time you share a page on social networks like Google+, Facebook or LinkedIn, every
site utilizes the Meta descriptions or the first sentence or two of the post as
the description to show in the share. The Meta description will typically be
shown in its entireness, however the first sentence or two of your post simply
ends up cut off with ellipsis [...]. Whereas you can correct the description
for Facebook and LinkedIn, not everybody sharing your page will do so.
Social
Bookmarking Networks Use It
Many
social bookmarking systems take help of the Meta description SEO as a page’s description on their network.
Greater visibility simply means higher clicks and better results.
Summary:
Meta Descriptions SEO does not work as a ranking factor, but a great factor for
conversions. With bolded keywords the social networks helps get you maximum
clicks with magical results.
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